Rob Duncan » Blog Archive » Fast, cheap & ethical competitive ...

At an out-of-town trade show, a hotel room can serve as a command post where gathered material can be sifted through, and plans can be adjusted based on what can be extracted from the material. ... trade shows can be an extremely cost- effective way to gain strategic competitive intelligence. More on this topic is available in my book “Competitive Intelligence: Fast, Cheap & Ethical” which can be obtained through the Media and Books tab on this page. ...